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Mobile game takes players trick-or-treating through Greenpoint-inspired streets

Part of the Hallows’ Eve game. The Army & Navy store featured was inspired by Cato’s Army & Navy on Manhattan Avenue.

Oct. 21, 2017 By Nathaly Pesantez

A mobile Halloween game created by a Greenpointer and released yesterday takes players on a trick-or-treat adventure while dodging spooky ghosts and “scaries” through a landscape mainly inspired by the neighborhood.

Hallows’ Eve, the name of the mobile game, is an endless runner game that takes players through a nostalgic Brooklyn-esque landscape, with some buildings and stores included that pay homage to Greenpoint. An “Army Navy” store bears resemblance to Cato’s Army & Navy on Manhattan Avenue, for example, along with a white building with pillars that drew inspiration from the old public bathhouse on Huron Street. A building resembling The Diamond on Franklin Street is also featured.

Part of the Hallows’ Eve game showing a building inspired by the public bathhouse on Huron Street.

The game was designed by Randall J Lane, a Greenpoint resident for almost two decades and an award winning designer who has worked for Cartoon Network as an art director. The app was developed by Brown & Jackson Projects, a design consultancy group founded by Lane in 2010 and based in Brooklyn.

Judy Brown, a co-principal at Brown & Jackson Projects and wife to Lane, said her husband spent years looking at a set of vintage Halloween masks in her collection, and was inspired to create characters around the masks.

“He said he wanted to make a game out of this,” Brown said. “It was always in the back of his head.”

Lane always envisioned a city environment for the game, and a Greenpoint backdrop was a natural choice. Active efforts behind creating the game began a year ago, and Brown’s masks eventually turned into the four characters of the game. To contribute to the nostalgic feel of the game, Lane called on Lori Scacco, a New York City-based composer, to create music for the game inspired by 1970s Italian horror movie soundtracks.

Hallows’ Eve is the first game designed by Lane, and will be updated with more features in the coming months. The game is for ages 4+ and is available for $0.99 until Oct. 28 on Google Play and until Oct. 30 on Apple’s App store, where it will increase to $1.99 afterward.

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