Feb. 14, 2019 By Laura Hanrahan
The production team behind the sci-fi movie “Alita: Battle Angel” have recently debuted an “immersive gaming experience” in Williamsburg inspired by the newly-released film.
The promotional experience, called Passport to Iron City, aims to bring gamers into the world of Alita, a cyborg teenage girl living in a dystopian society several centuries in the future.
The movie’s production team worked over the course of a month to recreate the movie sets at 470 Driggs Avenue, formerly The Hall at MP, for all to experience.
The team behind the pop-up experience presented the concept during Tuesday night’s Community Board meeting, where they were requesting a letter of support for a temporary liquor licence application to the State Liquor Authority. The board gave its support and a liquor licence from the state is now pending.
At the pop-up, gamers will first walk into a bar area where there will be custom brews for sale, all related to the narrative of the film. While enjoying a drink, participants will be put into teams of six.
“The key part is really just meeting your team—it’s a team based, fun activity—and then strategizing about what happens next,” said Sandy Wu, project manager at the Seelig Group, a co-producer of the event.
Teams will then go through a series of different games and challenges, including logic and listening tests. At one point, gamers will be asked to recognize different smells from the marketplace in the world of Alita. The entire experience, end to end, will last approximately two hours.
Passport to Iron City isn’t just confined to Williamsburg, but will be running in two other cities nationwide: Los Angeles and Austin.
The gaming experience is open now and will run from Thursday to Sunday each week until March 17. Early bird tickets are available online for $25 until Feb. 17. Afterwards, tickets will be $40. Children under 13 years of age must be accompanied by an adult.